My approach to web and UX design is deeply rooted in user research, ensuring that every design decision is informed by both quantitative and qualitative data. By leveraging these insights, I craft intuitive user experiences that connect customers to your vision with every click. Commitment to understanding user behavior enables brand-centered interface design that prioritizes usability, accessibility and engagement.

My extensive experience building and developing websites has equipped me with a comprehensive understanding of technical and industry best practices. From interaction design and CMS structures, to extensive SEO strategy; this expertise inspires innovative designs that bridge the gap between delightful and user friendly.

In my branding services, I adopt a strategic approach to visual identity development, ensuring that every detail resonates with your target audience. Drawing on my expertise in web design, illustration, and hand lettering, I craft visually compelling brand identities and design systems that leave lasting impressions, and drive engagement.

Figma serves as a powerful tool for crafting cohesive email design systems, particularly through its component feature.

By creating cohesive design systems and leveraging Figma components, I have streamlined the creation of emails through templatized product grids. This fosters visual consistency across campaigns, and allows for instant modification of product thumbnails, sale banners, call-to-action buttons and more!

My illustration and hand lettering services span a wide range of styles and mediums, including minimalist icons, vibrant chalk murals, intricate patterns, and dynamic characters in motion. Through my work, I've made a significant impact on the visual landscape of both Portland and Vancouver.

Each project is approached with a dedication to understanding and reflecting the essence of the brand, resulting in a cohesive and distinctive visual language that resonates with audiences. Whether it's creating playful characters or crafting elegant letterforms, my goal is to bring brands to life through artistry and creativity, leaving a lasting impression on viewers.