Partnering with Lena Magarelli, we designed an advertisement spotlighting the Mother's Day sale items, "Love Granola" and "Wallaby Yogurt." In the food and beverage industry, Mother's Day is associated with all things brunch, which inspired our collaboration on this food-lettering project. We incorporated local blueberries to echo Whole Foods' signature sans-serif font, while hand-lettered script adorned the Wallaby chocolate strawberry granola. Crafted meticulously with small brushes on a marble backdrop, our social assets exuded a handmade charm, and paired well with the global mothers day campaign. Posted on Whole Foods PDX Instagram feed, the campaign garnered engagement and drove foot traffic to the featured products.