Collaborating closely with the marketing team, I created an animation for the launch and press release of KYLA's new hard kombucha flavors. The primary goals of this project were to introduce the enticing new berry ginger flavor of hard kombucha through captivating motion graphics, embodying the brand's luxurious geometric aesthetic and resonating with health-conscious consumers.

Drawing inspiration from fireworks and KYLA's distinctive geometric motifs, the animation subtly incorporated berry patterns, remaining faithful to the brand's identity. Vibrant lifestyle photos were carefully curated to infuse brightness and color, juxtaposing the brand's darker packaging and infusing the visuals with bright and bubbly animations. The result was a series of dynamic and visually scroll-stopping social assets that effectively captured the essence of the product and its target audience's lifestyle.