BowFlex Logo Symbol

DoUnto is a non-profit dedicated to nurturing mindful and conscientious leaders. By offering virtual development programs and training, they set new standards in professional growth.

The organization's logo embodies a blend of minimalism, organic elements, and geometric patterns. The intertwining of the "D" and "U" within the geometric shapes suggests natural movement and development, while the matching geometric icons illustrate the core mission of "Love, Live, and Leadership". Initially focusing on essentials like keynote design templates and social graphics, their design system expanded to include letterheads and website layouts, aligning with their evolving needs as a training program.

Art Direction: Susannah Stokes | Brand Design, Icon Illustration + Design System Development: Hilliary Alway

Do Unto: Branding, Illustration + Design System Development

DoUnto